- Targeted media list creation (popular tech and lifestyle), total of 100 contacts
- Press release creation and pitching to the selected 100 media publications
- Press release distribution via trusted wire services targeting design/lifestyle/tech
- Reach out to design/lifestyle/tech blogger communities securing 5 guaranteed hits
- Forums announcement on popular design/lifestyle/tech forums
- Targeted Twitter Influencers Push (e.g. Better Living Magazine)
Total: $4,850