Polaris Office

Polaris Office

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Infraware

Background

Based in Seoul, South Korea, Infraware secures technology in the modern convergent environment and develops new products in order to apply new technologies to bolster today’s ubiquitous internet environment. The company is committed to realizing a fully connected world where everyone can access the internet at anytime, anywhere, by continuously researching, developing, and investing in cutting edge digital progress.

Challenge

Upon the release of Polaris Office Infraware reached out to ComboApp in order to develop a supporting marketing campaign on behalf of their product, boost opening frame sales, and get the app onto the public radar as effectively as possible. After some research the client cited us as their best-fit agency to achieve the goals they envisioned. Polaris Office allows users to view and edit Microsoft Word, PowerPoint, Excel files, and text files, and view PDF files on the go from anywhere. The app also offers up a full slate of editing features, cloud support services, Zip file preview view functionality, and enhanced performance on the new iPad.

Solution

ComboApp carefully analyzed the client’s app, reaching out them directly to gain a solid understanding both of some added specifics regarding their product as well as what their professional needs as a whole were. Afterwards, ComboApp designed and developed a customized marketing plan for Polaris Office. This was a multi-tiered promotional solution which consisted of the implementation of the following ComboApp services:

  • Drafting and distribution of a targeted Press Release
  • Outreach and submission of application to 50 mainstream review websites
  • Outreach and Guaranteed Submission to 10 major review websites
  • Implementation of ComboApp’s signature Facebook Boost support service
  • Double implementation of Twitter Post service

Results

Shortly after ComboApp began to actively execute their marketing campaign on behalf of Polaris Office the application began to climb the ranks of the App Store. Among the notable milestone achievements as part of this marketing project was Polaris Office’s peak position as the #34 most popular iPhone Productivity app on the App Store on May 8th, 2012 and as the #31 most popular iPad Productivity app on the App Store on May 13th, 2012. Furthermore, Polaris Office also enjoyed success in the App Store’s Business iPad and iPhone apps categories, rising to peak positions of #43 and #140 respectively on May 19th, 2012.

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