Minnesota based Viet Tran, is a Web / software application developer active since 1996, independent iPhone & iPad app developer at Touch Editions. Tran’s debut app on the App Store was the iPad productivity app Notes Plus, which was released in July, 2010. He has since released several new versions of this highly acclaimed note-taking utility.
Viet Tran has had a long history of partnering with ComboApp for marketing solutions, initially reaching out to us when attempting to promote the first version of Notes Plus. After releasing Notes Plus version 2.0 he was in need of an affordable but yet effective marketing campaign to promote his newly enhanced app throughout the iPad Productivity Apps category. As Notes Plus was already a fairly popular title at this point, the main marketing challenge lay in the fact that the app would be in direct competition with first tier note taking competitors such as Apple’s own titles including Pages, Numbers, Keynote, and GoodReader for the iPad.
Viet Tran opted to utilize our Post-Launch marketing service package. This marketing campaign option involves drafting and distribution of a targeted press release, app reviews generation and active app promotion throughout various iOS focused web forums. Furthermore, an optimal dynamic app pricing strategy was provided on behalf of the client as well. This strategy would involve numerous price changes in order to provide the application with maximum exposure after the release of its newest update.
After all aforementioned marketing services were executed Notes Plus 2.0 experienced a rapid ascension to the top echelon of iPad applications in terms of its public profile and sheer popularity with iPad owners. The app was featured in App Store’s “New and Noteworthy” iPad Productivity Apps category and Top Grossing list. At the height of its popularity, Notes Plus was ranked as the #1 Paid iPad Productivity App on the App Store as a whole, beating out competition from Apple itself, as well as numerous other large corporate competitors.