MealGuru

mealguru_ico

EMP Company B.V.

Background

EMP Company is a joint venture between VX and Scriptum Communication in Food. VX is a subsidiary of ICT, which was founded in 1988. The organization’s core activities consist of software development, infrastructure design, outsourcing solutions, and IT management. Founded in the Netherlands, VX is globally ranked among the top 5 best IT companies. Scipturn Communication in Food was founded in 1992 by a group of dieticians and food professionals with a focus on developing food-centric newsletters, non-commercial health texts, recipes, and general dietary advice. Scipturn Communication in Food also owns www.nieuwsvoordietisten.nl, a dietary news portal.

Challenge

VX and Scriptum Communication in Food were searching for a marketing partner to help the partners increase the overall download volume of their joint app MealGuru, a planning and organizing tool to help customers enjoy eating balanced, diverse, and nutritionally conscious meals. Specifically, the client was interested in creating an SEO optimized description for their app, distributing a press release and buying ad placements to announce the arrival of the updated version of MealGuru on the App Store, and an increase in independent App Shopper reviews.

Solution

After spending some time to understand the client’s exact needs and expectations, the ComboApp marketing and Market Analysis teams created a customized list of marketing solution in collaboration with the client in order achieve their aforementioned goals. To summarize, ComboApp implemented the following marketing services on behalf of VX and Scriptum Communication in Food included:

  • Drafting and mainstream distribution of a Branded Press Release
  • App Store SEO analysis and implementation
  • Drafting of an original, professional quality Application Description
  • Guaranteed submission to 10 major review sites to boost the app’s overall buzz amongst engaged app shoppers.

Results

Immediately after ComboApp executed their multiple marketing efforts MealGuru broke through into the App Store’s TOP 100 iPad Paid Health & Fitness category. The application’s popularity peaked on February 20th, 2012, when it ranked as the scoring as the 20th most downloaded Health and Fitness application on App Store. As a highlight, MealGuru was also featured in the New iPad Health & Fitness TOP list as well.

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CATEGORY Health & Fitness

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