HALOO

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ROIKMYERS

BACKGROUND

Founded in Singapore, ROIKMYERS Pte. Ltd. is an innovative new mobile development studio focused on creating unique new ways for modern smartphone and tablet consumers to interact with their technology, world, and the tech savvy community around them.

Challenge

ROIKMYERS Pte. Ltd. was planning on releasing their inaugural mobile app into the highly competitive iOS Social Networking environment. As this was the first app released by ROIKMYERS Pte. Ltd. the organization contacted ComboApp to execute a marketing strategy on their behalf with the aim of ensuring that it would experience a quick dynamic launch onto the App Store. The client had mentioned their aspirations to reach a ranking within the TOP 10 in Free iPhone Social Networking Apps category right out of the gate upon initial launch. Haloo is an innovative mobile dating platform than gives users the power to connect with eligible bachelors and bachelorettes close to them. Built to enable users to live chat, find dates, and meet new people Haloo blends the lines between dating app, social discovery solution, fling-finder, and is perfect for tech savvy singles looking to flirt, chat, or simply hook up.

Results

After analyzing Haloo and reaching out to the client to understand their needs, ComboApp’s marketing and analysis teams developed a customized strategy for Haloo aimed to promote the app as effectively as possible. After conducting an outreach, awareness, and engagement measures we were able to push the client’s product forward and successfully helped them achieve its pre-defined goals. Haloo was able to find a space within the Top 10 Free iPhone Social Networking list, maintain its top positions for an extended period of time, and develop a large base of consistent users. Haloo reached the height of its popularity on January 20th, 2013 when the app achieved the ranking of #10 on the App Store’s Free iPhone Social Networking Apps List in terms of download volume. Nearly simultaneously Haloo also ranked in the App Stores most competitive category – the Top Free iPhone Apps List – on January 19, 2013, registering in the 80th position. Furthermore, Haloo retained its positions within these TOP 100 Charts for 5 consecutive days.

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CATEGORY Social Networking

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