Ghostwriter Notes

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InterServ International Inc.

Background

Majorspot, Inc. is an independent mobile development company founded and run by Michael Privat. The organization is dedicated to building iOS applications of the highest caliber for the iPhone, iPad, and iPod Touch. The company prides itself on providing effective customer support and consistent updates to make their products continually better.

Challenge

The client was planning on releasing a newly updated version of Ghostwriter Notes, its popular note taking application developed specifically for use on the iPad app. Seeking to publicize the update’s launch in order to break Ghostwriter Notes into the App Store’s TOP 100 iPad Productivity Apps list, the client reached out to ComboApp. As this category is heavily dominated by Apple’s own applications such as Pages, Numbers, and the like, the client knew that finding success would be a difficult endeavor.

Solution

To publicize Ghostwriter Notes’ update Majorspot, Inc. elected to utilize the following marketing services:

  • Guaranteed Submission to 10 major review sites
  • Sales Generation/Download Generation (100)
  • Branded Press Release.

Results

Within three days of ComboApp’s marketing services being executed Ghostwriter Notes for iPad blasted its way into the iPad’s TOP 100 Productivity Paid Apps list. Its success did not stop there however. On the heels of its own rise through the ranks of the App Store, Ghostwriter Notes found a spot in App Store’s Top Grossing Apps list, where it remained for more than a week. Together, the awareness and customer aggregation this rise in popularity brought about enabled Ghostwriter Notes to position itself as a serious competitor to other top-tier iPad note productivity applications.

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CATEGORY Productivity

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