Fire Busters

fire_busters

HOTDOG Studio INC.

Background

Korea based HotDog Studio Inc. is a progressive smart phone game development company. To date it released 12 game apps onto the App Store and is proudly providing iOS users with premiere gaming experience.

Challenge

HotDog Studio Inc. contacted ComboApp prior to initial release of their new game Fire Busters onto the App Store. The client was interested in successfully breaking their new mobile application through into the App Store’s TOP 100 Paid iPhone Arcade Games or Puzzle Games subcategories immediately after the app’s initial launch.

Compatible with the iPhone, iPod touch, and iPad, Fire Busters perfectly blends puzzle based gameplay with fast paced action fun. Fire Busters is an expansive game, boasting 5 diverse stages for a total of 80 uniquely designed levels. With various unlockable achievements such as various water colors, the option to clear an especially tough level via Firefighter Plane, and access to an in-depth user guide via YouTube, there’s more than enough thrills and turns in this game to keep players from getting frustrated or bored for hours on end.

Solution

Recognizing the need for a highly customized approach, ComboApp tailored a multi-tiered marketing campaign for Fire Busters that included the following services:

  • TOP 100 Campaign
  • Press Release creation and distribution
  • Sales Generation

Results

ComboApp executed all marketing measures ordered by the client in a swift fashion, and timed to make the largest possible impact amongst the app engaged public at large. Effective pre-planning and execution methods were integral in helping to push Fire Busters to success within the App Store. Moreover we managed to surpass the goals pre-defined by the client since immediately after the initial release on October 5, 2012 the app broke through into two TOP 100 Paid iPhone Games subcategories – Arcade and Puzzle respectively.

The success of ComboApp’s marketing efforts were highlighted on the day of Fire Busters’ initial release, when the app was simultaneously ranked as the 13th most popular app in App Store’s Top Paid iPhone Puzzle Games category, 19th in its Top Paid iPhone Arcade Games category, 59th in its overall Top Paid iPhone Games list and 97th in App Store’s Top Paid iPhone Apps chart. As an added measure of its attained prominence, Fire Busters also peaked as the 69th in Top Paid iPad Puzzle Games and 88th in Top Paid iPad Arcade Games subcategories as well.

Fire Busters retained their position within TOP 100 iPhone Puzzle Games for two consecutive weeks (October 5-14, 2012) and stayed in iPhone Free Arcade’ TOP 100 chart for six consecutive days (October 5-10, 2012).

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CATEGORY Games

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