Cartoon Defense: Space wars

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KTH

Background

A subsidiary of Korea Telecom group, KTH is an innovative mobile company committed to developing new global software & software-relevant technology as well as expanding the mobile ecosystem to make it a more open and interactive space as a whole.

Challenge

KTH had contacted us prior to the release of their newest game Cartoon Defense: Space wars. The client sought to build up an effective marketing campaign to be launched in conjunction with the release of Cartoon Defense: Space Wars and in order to ensure that the game experienced a fast, dynamic launch on the App Store from day one, and would be able to get onto the public radar as quickly and efficiently as possible.
An out of this world spin on the mobile tower defense genre, this game throws gamers into an epic real-time battle as they protect planet Cartoon from constant invasions from the group of cunning galactic marauders. Complete with diverse game modes, dozens of unique resources and weapons for players to utilize and upgrade, and enough strategically engaging levels to keep players entertained for hours on end, this exciting title was entrusted to us to successfully promote.

Solution

ComboApp dedicated marketing team analyzed client’s product and developed a custom marketing campaign aimed to propel Cartoon Defense: Space wars to the top from the very beginning of its launch onto the App Store. The aforesaid campaign included the following highly effective time-proven marketing services:

  • App Release package
  • Sales Generation/Download Generation Service (200 downloads)
  • Guaranteed Submission to 10 review websites
  • Twitter Boost

Results

ComboApp’s marketing campaign geared to achieve the level of success our client had planned for began on July 17th, 2012, and within two business days after the app’s initial release Cartoon Defense: Space wars broke into the App Store’s TOP 25 Free iPhone Strategy Games, peaking as the 18th most popular app in that subcategory, while simultaneously appearing at the peak position of 53th in the App Store’s ultra-competitive Action Games subcategory. As an added measure of its attained prominence, Cartoon Defense: Space wars remained in Top 100 list of iPhone Free Strategy Games for two weeks in a row.

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CATEGORY Games

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